Applebees Talking Apple Commercials
Everyone’s a critique. And I’m no exception. Lately Applebees has been running a TV commercial that seems…lacking or flat.
They’ve spent a lot of money on them. They hired great actors and paid for great camera work and great editing. It’s quality work except…
…the “concept” of the ad campaign is lacking. In their recent commercials they use a “real” apple with a voice-over. And to make it look like it’s actually talking, they jiggle it to match the voice over.
And it just does not work. It’s flat. Lifeless.
A real apple has no personality or attitude. And even though they try to create a personality by using a unique voice, they fail. The apple has no life. It’s inanimate.
And it’s distracting. Almost irritating.
Get rid of the apple. Keep the unique voice. Better yet…hire the actress behind the voice-over to be the spokesperson.