The other day I purchased a bottle of SoBe green tea and half way through drinking the bottle I noticed the bottle cap had this message in it; “How ya doin’ today?”

It made me smile, even laugh a little. I’ve had bottles with messages in their caps before so this is not new to me. But it had been awhile and I wasn’t expecting it. So when the cap flipped upside down and exposed the message, I was surprised.

I liked the fact that the message wasn’t trying to sell me something else, like another flavor or different product of theirs. By not trying to sell me another product, it’s as though they really care and respect me.

The tone of the message has personality and creates a feeling of friendliness. Crazy as it sounds, it’s as though I actually heard someone ask me “How I was doin’ today?”

That was a nice touch and a pleasant surprise. I don’t know what it cost them to print inside the caps, but they won my loyalty by doing so and I look forward t my next purchase.

It also helps that their product was superb too!